Ever Been Rejected? It Sucks.
Roofing Financing:9>1.
9 Lenders.
1 Consumer Application.
1 Performance Dashboard.
Say Goodbye to Your Single Lender Pain.
The Pain
The estimate is good.
The financing isn't.
One lender. One answer.
A single decline ends the conversation, even when another lender in the market would have said yes.
Decisions that arrive too late.
Slow underwriting turns a ready buyer into a maybe, and a maybe into a competitor's sale.
Fee structures that eat the job.
Program costs and platform charges quietly shrink the margin you thought you priced in.
The insurance check falls short.
When the payout doesn't cover the real cost, the gap stops the job cold.
Representative product examples
What the waterfall can put in front of your customers.
Product options drawn from the current lender programs. These are representative product examples, not case studies. Terms, approvals and fees vary by product, applicant and state, and are disclosed at time of application.
Emergency replacement, financed
Standard Installment
- Risk-based APR by credit profile
- Multiple term lengths
- Soft-pull pre-qualification
- Real-time lender routing
Planned project, 0% promo
True 0% APR Promotional
- True 0% APR — not deferred interest
- Multiple promotional terms
- Zero interest to the homeowner
Lower-credit homeowner, approved
Lease-to-Own
- No minimum credit score on qualifying installs
- Covers HVAC and water heater combos
- Routed automatically after a decline
Large remodel, financed
HELOC
- Up to $750,000 for qualifying homeowners
- Currently TX, PA and FL
- More states in progress
How it works
Application
One mobile-first application, under 3 minutes, soft credit pull.
Waterfall routes it
The application moves through the lender stack to the best-fit lender in real time.
Customer gets their offer
They see the best available offer for their credit profile — not a single lender's answer.
Merchant gets paid
Funding settles through the lender, tracked in one dashboard alongside every other application.
Power Your Team & Create More Happy Customers.
Managing multiple lenders takes time your team doesn't have; different applications, different rules, different accounting requirements for every program.
One Lending Dashboard to Drive Your Business changes that math. See every application, every KPI, full performance in one place.
Your customers want financing.
Your customers need financing.
One application - not a series of hope-and-pray submissions to lender after lender. Your customer gets the best offer for their situation, period.
The rules have changed. You are no longer restricted and limited to a single-lender solution. Power your business with Better Financing.
- True 0% APR Programs
- Subprime to Prime Lending Solutions
NO ANNUAL PLATFORM FEE.
NO ACCESS FEE. EVER.
Transaction-level rates and fees vary by product and are disclosed at time of application.
You will close more. You will save time. You will save money. You will be better. Your customers will be happier.
Roofing Financing FAQ
Can homeowners finance roof replacement after storm damage?
Yes. When an insurance payout doesn't cover the full cost, financing closes the gap without stalling the job.
What if insurance doesn't cover the full cost?
The waterfall is built for exactly this — homeowners can finance the difference between the payout and the real cost of the job, across a range of credit profiles.
What if the homeowner is declined by the first lender?
They don't stop at one no. The application routes to the next best-fit lender in the stack automatically.
Are 0% APR options available for roofing projects?
Yes — true 0% APR, not deferred interest, available across multiple promotional terms.
Is there an annual fee to offer roofing financing?
No annual platform fee, no access fee, ever. Transaction-level rates and fees vary by product and are disclosed at time of application.
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Win More. Keep More.